Stakeholder Engagement for Research Uptake / La participation des intervenants dans l’exploitation de la recherche

This week’s guest post comes from York University’s ResearchImpact Blog, MobilizeThis! It was first published on April 22, 2016 and is reposted here with permission. 

Source: Stakeholder Engagement for Research Uptake / La participation des intervenants dans l’exploitation de la recherche

by: David Phipps, KT Lead, NeuroDevNet

Last updated in 2013 (so not new, but new to me), DFID UK has produced a guide to aid in research uptake. This guide helps researchers work with stakeholders to maximize the opportunities for research to be taken up and used by organizations making new products, developing policies and/or delivering services. Using this guide will help facilitate stakeholder engagement to enable research uptake.

Le ministère du Développement international du Royaume-Uni, le DFID, a mis à jour en 2013 (pas franchement nouveau, mais pour moi, oui) un guide pour faciliter l’exploitation des travaux de recherche. Ce guide aide les chercheurs à collaborer avec les intervenants, dans le but de maximiser les occasions d’utiliser la recherche dans la fabrication de nouveaux produits, l’élaboration de politiques ou la prestation de services. Grâce à ce guide, on aura plus de facilité à convaincre les intervenants d’exploiter activement les résultats de la recherche.

We all know (or we all should know) it is important to engage end users (especially lived experience) upstream in the research program. How else do you know your research is going to help meet the needs of people who can benefit from the policies, products and services that are enabled by your research?

The private sector calls this consumer driven design.

Communicators always advocate knowing your audience.

Knowledge mobilizers call this stakeholder engagement.

There is literature on stakeholder engagement (see KMb journal club post). There are methods like the policy dialogue (see another KMb journal club post). Jonathan Weiss (CIHR Chair in Autism Spectrum Disorders Treatment and Care Research, York University) embeds stakeholder engagement in the work of his Chair and reports annually on his efforts (see his 2014 Annual Report as an example).

But where is the help to help the rest of us?

A researcher in the NeuroDevNet network recently forwarded a guide for research uptake. Research uptake is that moment when a non-academic research partner seeks to take the results of the research in house to inform decisions about their own policies, products and services. This is a critical step in mediating the pathway from research to impact. And effective stakeholder engagement can facilitate this moment of uptake.

Thanks to DFID (UK Department for International Development) this guide book and checklist (yes, there is even a checklist!) are posted at: https://www.gov.uk/government/publications/research-uptake-guidance

DFID Research_uptake_guidance figure

As instructed by this guide, effective stakeholder engagement has four stages each with three or four activities described in each stage:

  1. Stakeholder engagement: working through informal networks and mapping out and connecting with relevant stakeholders
  1. Capacity building: not all non-academic research partners have the capacity to take up research evidence. Building capacity for end user uptake is an important element…but is this the job of the researcher or possibly for allied intermediary organizations?
  1. Communicating: synthesizing results, planning communications and publishing research results in accessible formats are all important to facilitate research uptake.
  1. Monitoring and Evaluation: create a logic model including indicators to measure progress at each stage, gather data and feedback results into your research and research uptake processes.

DFID provides a note on advocacy and influencing decisions in partner organizations. DFID “encourages programs to foster evidence informed discussions of research evidence and to encourage decision makers to make use of the full range if research evidence on a given topic. However, research programs should not be lobbying for particular policy changes based on their research results.”

Really? I believe research institutions need to strive for neutrality but researchers themselves are often highly invested in a particular policy position. Why else do media channels ask academic researchers to comment on government positions? While research methods strive to remove bias from the evidence, that unbiased evidence is not necessarily value free from the researcher’s perspective.

And a note to ResearchImpact-Réseau Impact Recherche universities and other institutions with a knowledge mobilization mandate…. we don’t have discipline specific stakeholders but we do have institutional stakeholders such as United Way, community associations, municipal and provincial partners, Chambers of Commerce, etc. These institutional stakeholders should be part of our own stakeholder engagement efforts.

Thanks to Anneliese Poetz, Manager KT Core, NeuroDevNet for passing this along and for writing about her own tips for stakeholder engagement on the NeuroDevNet Blog, KT Core-ner.

 

What do the acronyms TEDx, ASD and iKT have in common?

TedX

Source: What do the acronyms TEDx, ASD and iKT have in common?

This week’s guest post comes from the ASD Mental Health site, Dr. Jonathan Weiss’ Blog. It was first published on April 13, 2016 and is reposted here with permission. 

by Drs. Jonathan Lai & Jonathan Weiss

On Saturday May 28th, the Chair in ASD Treatment and Care Research[1] will be hosting Spectrum, a TEDxYorkUSalon focussing on concerns relevant to transition-age youth and to adults with Autism Spectrum Disorder.

When the Chair was first launched, we asked stakeholders (e.g. people with ASD, clinicians, family members, policymakers, and researchers) how they wanted to be engaged with, both in terms of what we’re doing, and what was going on in the Canadian field of autism research. The message was clear: we need more than one approach, for multiple types of audiences, including those we already knew as well as those in the autism community we had not yet reached. So how best to develop a dynamic, accessible, and efficient way of exchanging knowledge about autism across so many different perspectives? This is where TEDx comes in.

Our upcoming event is part of our strategy of innovative knowledge mobilization and stakeholder engagement. Since knowledge translation is a learning process among stakeholders with different perspectives and expertise, we have involved people with ASD, parents, researchers, educators, policy makers, and service providers as presenters. The presenters will give short 8-minute talks which will be placed online following the event and made freely accessible to the public.

The well-known and appreciated TED format is all about developing, refining, and sharing ideas in an entertaining way, both for those present in the physical audience, as well as those in a virtual audience who can access the talks worldwide. It’s a format, and a brand, that has tremendous recognition and a demonstrated ability to break down complex knowledge into a format that can appeal to a wide range of audiences: it’s open to everyone. Since our goal is share the knowledge that’s been generated in the Canadian autism community openly, we are creating broadly appealing content that will be available through the TEDx in-person and online platforms. We believe it will be an effective method to bring multiple perspectives together and listen to one another.

How can you plan your own TEDx event?

tedx notepadA TEDx event is not an easy thing to coordinate or one that can be developed in only a few months time. You will need dedicated personnel; we have one person (JL) who is dedicated to coordinating all aspects of the day over a 12 month period, for about one day a week.  Our timeline was as follows, based on our capacity:

Timeline (# months in advance of event date) Task to be completed
10 months Read TEDx guidelines, craft vision and goals
9 months Find a venue and date, have an budget
8 months Curate speakers, identify sponsors and partners
7 months Construct a program (running order)
6 months Form your teams (A/V, volunteers)
5 months Coach speakers (monthly emails, one-on-one sessions)
5 months Build a website (marketing)
2 month Promote to your audience (marketing)

First, craft your vision and goals (10 months ahead of time). It’s important to think through and articulate your vision (how would you define success?) and then identify how you can evaluate whether and to what extent you achieved your goals. Our vision and goals were to: 1) make topics of ASD research accessible, 2) build enthusiasm about research and 3) expand reach globally to people living with ASD, students and service providers. This shaped the types of questions we asked on our evaluation forms. For example, we hope that the TEDxYorkUSalon event will lead to greater excitement, optimism and familiarity about Canadian research in ASD and with regard to how people view ASD more generally. We ask questions about these topics in an optional questionnaire when they register, and will do so again after the event, to measure individual change.

tedx organizer's manualAs you begin this goal setting and visioning process, read the guidelines to know what goals are feasible. The TEDx Organizer’s Manual had many helpful tips and a step-by-step guide on how to organize an event like this properly. Since this is our first time, we had a steep learning curve. There are various guidelines for the different types of events. TEDx licenses are given to people based on location (e.g. TEDxNewYork, TEDxToyko, TEDxUniversityofLeeds, TEDxYorkU) and there are different guidelines for each event type with respect to: the number of attendees, types of sponsorships, branding of the event etc. We decided to run a Salon event under TEDxYorkU – a smaller event run under approved TEDx license holders because it allows us to explore a more specific topic rather than a general theme. Your vision and goals must align with the type of event – as that determines the structure that enables what you can do.

Ultimately it’s crucial to stick with TED’s strictly prescribed format, which can be difficult for us researchers who are used to having full control over the design and execution of our own events. By choosing to go with the TEDx format, it meant letting go of some of that control. We learned that we had to be flexible – working with a brand with licensing guidelines, we had to adapt each time we were constrained by requirements. For instance, we had to ensure the number of presenters and attendees were approved and that sponsors were not related / perceived to influence/bias talk content. Further, we had to figure out how to brand the event properly – the Event webpage couldn’t be associated with our research brand (Chair website, ASDMentalHealth Blog, or even York University). We would encourage on-going communication within your team and those involved so everyone is on the same page.

Tedx audienceLooking for an appropriate venue, we kept in mind not only costs but accessibility for families – as well as technical requirements for our event (e.g. lighting, staging). With the depth and breadth of enthusiastic, passionate Canadian researchers, advocates and parents available, we had no difficulty finding individuals who could fit the TED requirements. Our speakers are up for the challenge, currently being coached to chiselling their passion, knowledge and experience into a tight 8 minutes. Similarly, finding partners and sponsors for the event was not a big challenge. Many organizations that shared the same vision of KT and gladly supported us, including the Faculty of Health at York University, NeuroDevNet, Kerry’s Place, Geneva Centre for Autism, Sinneave Family Foundation, and the Ontario Brain Institute.

We worked with an expert at York University who has successfully run TEDxYorkU over the last few years (Thanks Ross!), building on his success and his wisdom about what’s required in terms of advising speakers, creating an exciting schedule, space and technological issues. NeuroDevNet’s KT Core will be in attendance to engage with stakeholders and capture this engagement on video. Video taping of individual speakers is also being arranged through York University’s Learning Technology Services video team, who have had experience working with TEDxYorkU in the past and were familiar with TEDx guidelines.

Overall, familiarity with TEDx guidelines, building a team (e.g. with sponsors, speakers, technical support) and having consistent communication with those involved within is important to create a successful event. The exchange of ideas and having different perspectives (not just researchers) is, after all, the point of doing iKT!

For more information about this event, and how to register, please visit: http://www.tedxyorkusalon.org/ or contact Dr. Jonathan Weiss (jonweiss@yorku.ca) or Dr. Jonathan Lai (jonlai@yorku.ca) for details.


[1] The Chair in Autism Spectrum Disorder Treatment and Care Research is funded by the Canadian Institutes of Health Research in partnership with Autism Speaks Canada, the Canadian Autism Spectrum Disorders Alliance, Health Canada, NeuroDevNet and the Sinneave Family Foundation. Additional support from York University and ORION’s O3 Collaboration.

How to plan and conduct an effective stakeholder consultation: 7 top tips (Part 1)

by: Anneliese Poetz, KT Manager, NeuroDevNet

I wanted to write about top tips for conducting a stakeholder consultation because it is so important to do it right in order to maximize your time and financial investment. The people in attendance are willing to give you the greatest gifts you could receive: their time and their wisdom. It is therefore your obligation to carefully construct the event. There have been other blogs written about stakeholder consultation, that you may also find useful, but I wanted to write about tips I have learned through my own experience.  With that, here are my top tips for conducting a stakeholder consultation to inform your research and KT:

start early

Start planning as early as possible

1) Start Early: You need to start planning at least 6-8 months in advance of the date you plan to hold your event. At this stage you should know: why you need to hold a stakeholder consultation including a general sketch of what you need to know from your stakeholders. Once you know this, you should also be able to roughly sketch out the categories and types of stakeholders you need to invite. Starting early is especially important if you plan to invite Chief Medical Officers of Health, as they need this much notice to be able to get it into their calendars.

2) Write a purpose statement: A purpose statement should be broad and should clearly establish the overarching goal of the meeting. Once you know (as in #1) why you need to hold a stakeholder consultation this will be relatively easy. The purpose statement quickly summarizes why you are holding the meeting, but should include information such as: i) what is the nature of the meeting (e.g. ‘…to provide a forum for information exchange and open discussion….’), ii) who will be attending the meeting (e.g. ‘…between public health practitioners and researchers…’), iii) what the outcome of the meeting is intended to be (e.g. ‘…how current knowledge on partner notification could be incorporated into practice and how knowledge gaps could be addressed’). In this way, it gives participants a quick overview of what the meeting will be about and why their input is important toward achieving the meeting’s outcome(s).

Here is an example of a purpose statement:

To provide a forum for information exchange and open discussion between public health practitioners and researchers on how current knowledge on partner notification could be incorporated into practice and how knowledge gaps could be addressed.

Clearly articulate purpose and objectives of the meeting

Clearly articulate purpose and objectives of the meeting

3) Clearly articulate the objectives of the meeting: The objectives should be clearly articulated, and should relate to but be more specific than the purpose statement. It is critical to do this, and early on in the process. The objectives represent the anchor to which the rest of the meeting will be tethered. In other words, the people you invite, the activities you do, the focus questions you ask, will all be informed by what you are trying to achieve. Sadly, I have observed all too often that this step is neglected in favour of brainstorming and deciding on activities which inevitably end up being a mish mash of disconnected “stuff” that rarely results in a useful set of outcomes.   Usually you would have at least 2-3 objectives for the meeting, but you could have up to around 6, 7 or even 8 depending on what you are trying to achieve and how long the meeting is. Here are example objectives that nest under the purpose statement example above:

  • Provide participants with an overview of [organization name/researcher or project team name(s)] partner notification project and findings to date
  • Provide participants with opportunities to exchange information and ideas on partner notification strategies that have been attempted in local public health jurisdictions
  • Identify ways to incorporate knowledge from research and local experience into policy and practice
  • Identify knowledge gaps related to partner notification and ways to address them
  • Identify a potential role and next steps for [organization/researcher or project team name(s)] to facilitate the improvement of partner notification programs in Canada

 

Linking documentation together makes your meeting stronger

Linking documentation together makes your meeting stronger

4) Link all of your documentation: all documents for the meeting including (but not limited to) the meeting agenda, invitation letters, consistent breakout group/report back forms, evaluation forms should repeat the purpose statement and objectives at the top. Before the event, it helps the meeting organizers and planners to ensure activities are aligned with the purpose and help to achieve the meeting’s objectives as these various documents are being drafted and reviewed. At the event, it shows your attendees that you respect their time by having prepared a seamless and well-organized meeting package (the final documents should also be formatted uniformly). It also helps to ground the meeting as it unfolds, and provides a visual reminder to facilitators and participants of the purpose in case the discussion(s) begin to veer off track. It is especially important to ask participants on the evaluation forms how well they believe the meeting achieved its objectives.

5) Draft an agenda before sending out invitations: your invitees will likely have to book time off work or otherwise rearrange their schedules to attend your meeting, so they need to be able to determine whether their attendance can be justified. In many cases they will need to show the agenda to their employer (which is one reason why it is important to state the purpose and objectives at the top of the agenda) in order to gain approval to take leave from the office to be able to attend.

6) Piggyback onto another event: a popular option for conducting a stakeholder consultation is to tack it onto another event such as a conference that you know there is a good chance your stakeholders will be attending. This greatly cuts down on transportation costs, because if you are paying for your participants’ travel expenses all you have to do is pay for an extra hotel night instead of paying for their airfare as well. The only tricky part is that if the conference is not being coordinated by your own organization it can be difficult to gain access to the attendee list. If you don’t know which of your stakeholders will be attending it can make it a little more difficult to extend invitations strategically. However, you can also target local stakeholders in the city where the event is taking place; if you reach out and ask those stakeholders to come to your consultation it doesn’t really matter if they are already attending the other event because there will be no airfare/travel costs for them to attend anyway (the only expense will be food but you would have to provide that anyway).

Have good food at your consultation with stakeholders

Have good food for your stakeholders

7) Have good food: it’s the least you can do to thank people for their attendance, and it makes the day that much more enjoyable for them. Plus, the benefit to you is that your attendees will be able to think/ provide better input for you if they have had enough (and good) food and coffee. I usually ask the venue caterers to leave the coffee/tea and food out (as opposed to coming and picking up the food right after lunch) so people can ‘graze’ if they get hungry or need to be caffeinated throughout the meeting.

If you are a NeuroDevNet researcher or trainee and would like advice on how to plan your stakeholder consultation (or other stakeholder engagement activities), contact the KT Core.

Videos as Knowledge Translation products

By Anneliese Poetz, Manager, KT Core

Videos are becoming a popular way to communicate information, especially research findings. But, not all videos can be considered “KT”. NeuroDevNet’s KT Core has produced several videos: common characteristics of that make them “KT videos” include:

  1. The researcher(s) talking about their research (findings) and intended or actual impact(s)
  2. The voices of partner(s) and/or participants and/or receptors who provide testimonials about the uptake, implementation and/or impact(s) of either i) participating in the research, or ii) new knowledge derived from the research
  3. References on-screen (where available and appropriate) of peer-reviewed publications from the research
  4. An overall narrative or ‘story’ that is knowledge-translation based, for example: explaining a technology that is under research and development (e.g. Exergame), research findings (such as gains in school performance as a result of using Caribbean Quest game), describing a process for maximizing the uptake of research into policy/practice (e.g. Jonathan Weiss’ annual stakeholder consultation events to inform his research). It is not a training video for the purpose of instructing trainees on how to conduct experiments.

Film

Most of NeuroDevNet’s KT videos incorporate all 4 of these elements. For example, NeuroDevNet researcher Darcy Fehlings narrates the “Exergame” video alongside her co-PI Nick Graham from GRAND NCE. Darcy tells the story about the research including some early findings which are illustrated by video clips of 2 teens using the exergame technology. Both Darcy and Nick provided references to peer-reviewed publications arising from this research, which were provided on-screen. Finally, an interview with a teen who participated in the research by pilot testing the exergame bike in his home, revealed that the research had already achieved ‘impact’ by improving his mobility and therefore his quality of life.

The most recent video published by NeuroDevNet is about the Caribbean Quest game which is an intervention for children with FASD or ASD to be able to improve their attention, working memory and executive function to facilitate better performance in school. Again, it contains all 4 elements: it is narrated by Kim Kerns and Sarah Macoun (NeuroDevNet researchers), includes voices of practitioners (educational assistants) who administered the intervention as well as the children who participated in the research. There is one reference on-screen for a publication that has been submitted, and the overall narrative is about the research process, findings, and observed impact(s).

One of the challenges when creating videos that contain testimonials is asking parents and children to participate.  It can create ethical challenges, which is why we use a thorough consent form (for informed consent).  We also offer participants the opportunity to preview the draft of the video and provide any feedback prior to uploading it publicly.

What do you think makes a video KT?

Is there anything missing from the list above?

Do you think you need to have all 4 elements to make a video “KT”?

Why or why not?

If you are a NeuroDevNet researcher or trainee and need advice on creating a KT video, contact the KT Core.

 

LinkedIn for knowledge translation: using groups for networking

By: Isaac Coplan (KT Coordinator)In-2C-121px-R

Networking is important to knowledge translation (KT), as relationships are a key part of KT processes. This is where social media can be useful in KT. Websites like LinkedIn provide a platform in which to expand your network and meaningfully engage with stakeholders. If used properly, social media can be incorporated into Integrated KT strategies as well as end-of-grant research dissemination.

What is LinkedIn?

In the Social Media for KT resource (What is social media & where to start) I wrote about LinkedIn.

LinkedIn is known to cater to professional audiences. They are also well designed so that search engines (such as Google and Bing) privilege information on their pages. This means that they will frequently be higher up when someone runs a web-search on your name (this process is also called search engine optimization).

LinkedIn was designed with the idea of allowing a place for professionals to connect online. It works as a sort of online resume or CV and online presence that can be populated with links, articles and posts. LinkedIn is not just about seeking employment, it can be an important tool to connect with a wide range of stakeholders. In April 2014, LinkedIn announced that it reached 300 million registered users, up from 200 million in 2013.

LinkedIn Groups

noun_15878_ccOne thing that I should also mention is the power of LinkedIn groups to expand your professional network. In LinkedIn groups, people frequently post questions or scenarios to their group, this allows for a conversation to occur naturally.Research Impact used their LinkedIn group to pose questions to KT practitioners in order to differentiate between knowledge translation and communications.  Analysis from the responses to this question on LinkedIn led to a research paper.

Groups can easily be searched (this Boolean search Tip sheet from LinkedIn is helpful). This provides you with access to over 1.5 Million groups. The search feature easily shows you if any of your existing connections are in groups and the relative popularity. This can allow you to quickly determine the groups that are already relevant to your networks.

How can expanding your LinkedIn network help you with your KT?
There are several benefits of networking that include:

  • Gaining greater visibility in professional circles
  • Being able to contribute to online conversations in your field
  • Providing another place for audiences to discover and contact you

In addition, expanding your research teams’ networks can become a rich source for getting feedback on your work. Two ways that this can be achieved are through:

  1. Gathering feedback from stakeholders to inform your research questions and approach
  2. Evaluating the work you have already completed.

Instead of creating a LinkedIn group that we would have to recruit members for, the KT Core expands our networks (connections to our profile page) by targeting policymakers, practitioners and other researchers that may find NeuroDevNet’s research useful in their work and sending them an invitation to connect.

LinkedIn can also be a part of a strategy to evaluate KT Products. For the evaluation of ResearchSnapshots, the KT Core sent personal messages to selected members of our LinkedIn network.  We asked the same questions of stakeholders in: Cerebral Palsy, Fetal Alcohol Spectrum Disorder, and Autism Spectrum disorder and included a link to the ResearchSnapshots on our website for each of these major projects.  We wanted to answer questions like:

  • Do you find the snapshot a) interesting, b) useful, c) both useful and interesting? D) Neither useful nor interesting?
  • How have/would you use these ResearchSnapshot(s)?
  • If you would not use these ResearchSnapshot(s), why?

This provided the KT Core with valuable insight into the ways that different products are used, or could be used by different knowledge users.

If you are a NeuroDevNet researcher or trainee we can help you learn how to use LinkedIn for KT, or help you advance your existing social media strategy, contact the KT Core!

What is a Twitter chat? How can I facilitate one?

by Isaac Coplan (KT Coordinator)

Twitter_logo_blue

A Twitter chat is a live chat event on twitter. It is organized using a unique hashtag that can then be tracked to understand the level of participation. A facilitator asks a series of questions (usually 6) during a pre-scheduled time period (usually lasting an hour). This allows participants to either follow along, or read a transcript at a later date.

“Imagine a business networking event—but without a dress code and with a keyboard instead of a bar. The same social customs apply—courtesy and respect—and it’s a great way to meet new people with similar interests. There are Twitter chats in almost every industry imaginable.” –Nicole Miller of BufferApp (Twitter Chat 101).

Benefits of using a Twitter chat:

  • Introduces real time interaction between stakeholders and researchers, service providers and/or policy makers
  • Connects people with similar interests online, growing your social network
  • Provides a platform for communication that can be saved, measured, and referred to in the future
  •  Allows people to participate from across the country
  • Can work well as one part of an integrated KT strategy by focusing on engagement, feedback and dissemination to a wide audience at a relatively low cost

On November 18, 2014, we worked with CanChild to host a Twitter chat leading up to their family engagement day. Here is the process that we used, organized by approximate time periods.

A successful Twitter chat can be organized over a few weeks.

Three weeks before:

  • Choose an original Hashtag: This can be done by searching on Twitter. Try and keep the hashtag as short as possible, without using one that is already in use. Try searching the hashtag on Google first, to make sure that there aren’t any other connotations to the abbreviation.
  • Determine a way to collect metrics: Symplur.com allows for a free service that can provide detailed metrics for Twitter chat related to health. However, registration can take a number of weeks; register at least 2-3 weeks in advance.

Two Weeks Before:

  • Write questions: Typically Twitter chats last for approximately One hour with a question every 10 minutes. Key participants can be provided with the questions in advance, however typically they are not made public until the event.
  • Select Facilitator: The role of the facilitator is to keep the chat moving, and to make sure that questions are being answered in the correct format (this makes it easier for people who want to follow along on the transcript afterwards).
  • Choose platform for Twitter chat: tchat.io is one that the KT Core have used in the past. Platforms automatically type in the designated hashtag, and focus only on content related to the chat. There are several other examples – and participants may opt to follow along on Twitter.
  • Begin publicizing the Twitter chat through social networks. This should include a brief description of the topic, the hashtag, the time and date.

At the event:

  • The Facilitator welcomes participants, and asks them to introduce themselves. This allows others to have a good understanding of who’s involved in the event. The facilitator keeps the conversation on track by asking questions in a timely manner.
  • Questions should be asked using the following format:

NDN KT

  • While Answers are formatted in the following way:

NDN KT2

Facilitators can remind, or inform, participants of the format. This makes it easier for people to follow along by reading the transcript in the future.

After the Event:

The facilitator can create a transcript using Symplur or another platform. In addition, it is also possible to gather metrics that include impressions, participant and reach. You can easily see how many people participated and how many people viewed tweets related to the Twitter chat.

What did the metrics tell us?

In the CanChild Twitter chat there were 41 Participants from across Canada. The posts were viewed 109,351 times (Impressions). Throughout the day of the chat, 344 Tweets Sent. – 268 of those sent during the 1 hour chat.

Twitter chats have the opportunity to quickly engage a large number of people on a specific content matter, and can increase engagement with individuals, organizations or researchers who may otherwise not be able to attend.

Follow NeuroDevNet’s  KT Core on Twitter: @NeuroDevNetKT

Follow NeuroDevNet on Twitter: @NeuroDevNet

See a transcript of the Twitter chat Hosted by NeuroDevNetKT and CanChild #CanChildKT

For more information on how to hose a Twitter chat see:

Steve Cooper’s (Forbes) Ultimate Guide to hosting a Tweet chat

Nicole Miller’s (BufferApp) Twitter Chats 101

For more understanding of how this fits in with a family engagement strategy see “What are some of the ways Neurodevnet is supporting family engagement.”
If you are a NeuroDevNet researcher or trainee, or if you represent one of Canada’s NCEs and would like to know more about NeuroDevNet’s KT Core services please visit our website and/or contact the KT Core.

What is Social Media & Where to Start?

KTsocialmediaguidepdf

Blog post by:  Isaac Coplan, @neurodevnetkt

The KT Core has produced a new resource for NeuroDevNet researchers and trainees, referred to as the social media “guide of guides”. It is the newest addition to our collection of KT Tools that we feature on the NeuroDevNet Website. It is an annotated bibliography of the best and most applicable published guides for researchers to “do KT” for their research.

Starting to use social media for Knowledge Translation can be overwhelming, especially for busy researchers who are not familiar with social media and who might not see the value of it for dissemination and stakeholder engagement. Indeed, a simple Google search will result in a large number of articles, blogs and websites that promise to direct you on how to start. Many of them charge money for unnecessary programs or services related to social media– and few are directly related to KT. Before I began my position as KT Coordinator with NeuroDevNet, Krista Jensen (of the York University Knowledge Mobilization Unit) and Elle Seymour (former KT Coordinator, NeuroDevNet) had conducted a search and narrowed them down to the top guides. I was happy to help finalize the guide and organized them from guides targeted at the beginner level to more advanced levels.

Our “guide of guides” begins with a section that explains the value of social media for researchers, for KT purposes and organizes the guides reviewed into several other sections:

Why use social media?

Planning & Strategic Social Media Guides

Advanced resources, metrics and tools for measuring social media reach           

While social media is certainly transforming the way that information is viewed, communicated and shared it isn’t necessarily making these processes simple. Social media requires planning – and for more complex strategies, can require designated staff. If you are beginning to use social media – you may be curious about how it has helped researchers with KT. The first section “Why use social media?” provides links and useful annotations to a variety of resources. This can provide you with initial push to start thinking about social media and answer some of your questions about why researchers use different platforms. Another example of how this guide may be used, is if there is a researcher who connects with people online, but hasn’t started thinking about social media strategically. The “Planning & Strategic Social Media Guides” section has resources that will help you move from a casual social media user – to a more strategic user. The final section “Advanced resources, metrics and tools for measuring social media reach” looks at tools that can provide you with more advanced thinking on social media. The guides in this section cover topics such as tracking research, reach of your social media channels and  data visualization.

Overall- there are many advantages to social media use by researchers – one of the overarching benefits is the number of people that are now using social media regularly, which means the number of stakeholders that can be reached in this way by researchers is also greater. These stakeholders include: researchers from institutions around the world, mainstream media, research networks, non-profit organizations, community organizations, health care institutions, government offices and education institutions from most of the world to name a few.

Click

This guide is a good reference for researchers and trainees who want to start using social media for KT. If you are a researcher/trainee and already using social media, you can use the more advanced guides referenced in this “guide of guides” in order to approach social media more strategically. Social media doesn’t have to be mystical – these guides can help you.

If you are a NeuroDevNet researcher or trainee we can help you learn how to use social media for KT, or help you advance your existing strategy, contact the KT Core!